Inside the Psychedelic World of Drunk Elephant’s Immersive Brand Experiences

Drunk Elephant’s presence at major beauty events is never just about skincare—it’s about bold, sensory-driven storytelling. Across multiple activations, Disguise Services worked closely with the brand to design spaces that feel immersive, interactive, and unmistakably Drunk Elephant. From motion-tracking visuals to psychedelic scenic design, each booth was built to spark curiosity, invite play, and deepen the connection between product and audience.

SEPHORiA: House of Drunk Booth (Los Angeles)

Interactive Installations | Content Creation | Scenic Design

For Sephora’s annual two-day beauty event, SEPHORiA, we helped Drunk Elephant steal the show with an unforgettable booth experience. Working alongside Greene Staging, we created a fully immersive space that encouraged guests to engage with the brand on multiple sensory levels:

• Sit in a chair shaped like a mouth
• Grab products from beautifully curated displays
• Learn through interactive, educational content
   

An LED screen at the back tied it all together—displaying custom-branded visuals that served as both a dynamic photo backdrop and a digital invitation to explore.

SEPHORiA: Drunk Elephant “The Littles” Booth

Interactive Installations | Content Creation | Scenic Design

At another SEPHORiA event, we took inspiration from Drunk Elephant’s travel-size favorites, The Littles, to create a booth with a big personality in a small footprint. This psychedelic space featured:

• Touch-sensitive LED wall animations - visitors could make a flower bloom with a tap!
• Swirling acid drips controlled by hand gestures
• A social-ready GIF photo booth at the entrance

Every detail was designed to feel magical, immersive, and perfectly on-brand.

Drunk Elephant “Acid Trip” Booth at SDCA Brand Fair (Las Vegas)

Interactive Media | Content Creation | Scenic Design

For the SDCA Brand Fair at The Cosmopolitan, we went full ‘60s psychedelic. Drunk Elephant wanted to highlight their exfoliating acid products with the campaign hashtag #NoBadTrips—and we delivered a booth that felt like a mind-bending journey:

• Motion-tracking visuals that responded to guest movement
• Interactive acid drips, glowing phrases, and playful animations - including lips blowing kisses
• A custom photo booth that captured it all in GIF form for easy social sharing
   

Drunk Elephant NYC Pop-Up Shop
Event Visuals | Interactive Installations

Disguise Services has had the honour of partnering with Drunk Elephant for years, but it was time to bring the skincare brand to life with House of Drunk, the pop-up shop in the heart of New York City. Attendees enjoyed drinks in the Instagram-ready environment for the exclusive grand opening. The experience included:

• A fully touch-interactive LED wall with blooming flowers and animated products
• A massive mouth chair for playful photo moments
• Touchscreen stations featuring educational product games

The space was designed to entertain, educate, and immerse guests in the bold, playful world of Drunk Elephant.

Each of these installations was more than a booth—they were immersive brand worlds where storytelling, technology, and design came together to bring Drunk Elephant’s playful, bold identity to life. From touch-reactive visuals to social-ready content, every detail was crafted to leave a lasting impression and spark real connection between the brand and its audience.