Disguise Appoints Media and Entertainment Leader Jake Stone as New Senior VP of Commercial

Disguise has appointed Jake Stone as its Senior Vice President of Commercial. In this role, Stone will lead the global sales and business development teams as they meet increased demand for Disguise’s offering, which drives unique location-based experiences like Top of the Rock in New York City and live concert visuals for artists like Adele, as well as providing virtual production services for films like A Minecraft Movie.

A Forbes '30 Under 30' honoree, Stone most recently served as Co-Founder and Chief Revenue Officer at CHEQ, where he led the company to 10x year-over-year revenue growth before its acquisition by Cantaloupe, Inc. (NASDAQ: CTLP). Prior to that, he was Chief Revenue Officer at Independent Sports & Entertainment, where he launched the Properties division and secured over $35 million in new business. Stone has also held leadership roles at Disney & ESPN Media Networks and Infront Sports & Media, and has negotiated over $2 billion in partnerships across enterprise technology and content licensing.

Stone’s experience will enable Disguise to push the envelope even further in the spheres of live events, virtual production and broadcast, as well as location-based experiences and themed entertainment. He builds on the company’s strong track record within sports and stadiums, which has already seen them deliver an augmented reality activation at SoFi Stadium, power numerous in-arena video experiences and advanced LED jumbotrons for sports venues, as well as facilitate TUDN’s broadcast coverage of the Paris Olympics. Together with Disguise’s market-leading hardware, software and services solutions, Stone’s commercial leadership will drive the company to continue supporting large-scale experiences and media productions that are talked about for months.

Stone’s appointment coincides with the expansion of service offerings at Disguise globally, including the announcement of Illuminarium Co-Founder, Brian Allen, as the company’s new VP of Creative Services earlier this month. Disguise’s service division provides creative and technical solutions and services across immersive and location-based experiences, virtual productions and broadcasts, supporting clients around the world in their journey to next-level storytelling, built on Disguise’s hardware and software solutions.  This expansion adds to Disguise’s growing success over the past few years, which has led the company to be named one of Fast Company’s Next Big Things in Tech. 

“We’re excited to welcome Jake to the team, bringing a wealth of experience in our core and target markets, as well as an energy and dynamism that we look for in all Disguisers,” says Chief Operating Officer at Disguise, Tom Rockhill. “Jake’s track record in growing teams and businesses, his experience in media and entertainment, as well as his knowledge of the accelerating sports and venues space, makes him a perfect fit for this position. Jake will play a key role in our next phase of growth as the de facto platform and solutions provider for immersive events, production and experience.”