Disguise, Nikon and MRMC bring ‘Studio Extreme’ immersive activation to CES 2025
Extended Reality
Corporate Brand Experience
Company
Nikon chose Studio Pro by Disguise to bring this activation to life. The turnkey solution by Disguise empowers brands to revolutionize their storytelling with high-fidelity content.
Disguise — the company behind the virtual production technology used on commercials for Apple Music and Lenovo, as well as feature film Daddio starring Sean Penn — is partnering with Nikon and its subsidiary MRMC to unveil a new CES activation that shows how easily brands can create everything from social live streams to professional ads in a turnkey virtual production studio.
‘Studio Extreme’ will take participants on an immersive journey. As they step into the activation they will be transported to a location just outside Vegas, where they will be tasked to deliver a live news report. But will they be prepared for all the weather conditions that Vegas has to offer?
Designed for brands looking to tell powerful stories through immersive content, the activation will leverage Studio Pro by Disguise, a pre-configured solution that takes the guesswork out of what technology to invest in. Studio Pro combines the most advanced virtual production technology with best-in-class creative and technical services, including 24/7 support, training and installation, enabling brands to shoot commercials, social media content, internal training material or important keynote or investor presentations — all from one stage on the same day.
“We’ve helped deliver 400 virtual production studios in more than 100 countries, and know just how transformational they can be for brands,” says Alexandra Coulson, VP of Marketing at Disguise. “Traditionally, however, LED technology required significant upfront training and investment, making it reserved for Hollywood studios. We are changing that. Together with Nikon and MRMC we are showcasing the possibilities at CES 2025. Attendees will experience firsthand how they can take their brand’s story to the next level, producing a versatile offering of content with our comprehensive powerhouse solution, Studio Pro.”
Traditionally, LED technology required significant upfront training and investment, making it reserved for Hollywood studios. We are changing that. Together with Nikon and MRMC we are showcasing the possibilities at CES 2025. Attendees will experience firsthand how they can take their brand’s story to the next level, producing a versatile offering of content with our comprehensive powerhouse solution, Studio Pro.
Vice President of Marketing at Disguise
The technology behind the Studio Extreme activation
Visitors who step into the CES activation will be able to experience state-of-the-art virtual production technology including:
- Studio Pro — a turnkey studio solution by Disguise
- Studio Bot LT — MRMC’s most compact robotic camera arm solution
- RED Komodo 6K camera
- Lighting by Kino Flo
- L-Acoustics L-ISA Technology
Once they complete their weather report, visitors will receive a personalized video downloadable via a QR code.
"MRMC Broadcast is proud to be leading the development of robotic camera solutions alongside the ongoing growth of virtual production technologies,” says Amanda Dixon, Deputy Head of Marketing at MRMC. “The Studio Extreme activation at CES will be a fantastic demonstration of how broadcast studios can seamlessly integrate robotic solutions into their virtual and augmented reality workflows while providing precise and repeatable motion. We are excited to once again be working with Disguise to deliver this immersive experience."
Visit Disguise, Nikon and MRMC at CES
Visit the virtual production activation at the Nikon booth 19504 in LVCC, Central Hall. To schedule a 1:1 press meeting at the show, please contact Larissa Mori at larissa@liaisonpr.com.