Disguise to showcase immersive sports programming technologies at NAB 2025

Disguise will be discussing and showcasing the latest trends and technologies at this year’s NAB Show, with demos on partner stands, talks on game-changing stadiums, cutting-edge technical research, and more.

Any broadcaster, sports franchise, or filmmaker who wants to captivate audiences using virtual production, extended reality, augmented reality, and more can see demos of Disguise technology across partner booths at the show. Showgoers can also learn more at the NAB Show’s first Sports Summit, where our team will discuss the rising trend of stadiums using immersive, data-driven content to boost fan participation and elevate experience at sports matches. 

Disguise will also be hosting other panel discussions during the show, including a panel with content creation studio TRG Multimedia discussing how the Midwest is emerging as a leading location for film production, as well as a technical presentation covering research from Disguise’s engineering team into new depth estimation techniques for AI-driven volumetric capture. 

Visitors wanting to see Disguise’s technology for themselves can visit the following partner booths:

-B&H Booth N2427 — Head over to B&H’s booth to see an immersive sports broadcast setup in action and gain hands-on demos of the Disguise platform.

-Planar Booth N2629 — Delivered in partnership with 4Wall, here you’ll be able to see a broadcast setup equipped with VX 4+ and RX III for scalable real-time rendering and high fps frame-remapping.

-ROE Visual Booth N2839 — The Disguise VX range has been chosen to power ROE’s entire product showcase, including the new Denali 0.7 Micro LED In Package display.

More details on our various talks at the show can be found below, including key sessions in partnership with B&H at their booth: 

Game-Changing Venues

Location: Theatre #1

Date/Time: Monday, April 7   |   10:30 AM - 11:15 AM PDT (45m session)

At this talk, Globant CTO Nicolás Ávila will join Disguise to discuss how stadiums and arenas are offering fans more engaging, immersive, and personalized experiences. Learn more here.

Immersive Fan Experiences for Broadcast and Beyond  

Location: N2427, B&H Booth

Date: Sunday, April 6 | 1:30-2PM PT (30m session)

Learn how data-driven AR, immersive LED XR sets, and virtual windows are elevating broadcast productions, and how those can ultimately power memorable in person fan experiences. Add to Calendar

Production Pulse in the Midwest: The Heartland Emerges as a Production Hub

Location: West Hall Theatre 2

Date: Sunday, April 6 | 4.25pm – 4.55pm (30m session) 

At this talk, TRG’s CEO Adam Wilde and Director of Innovation Ryan Hardy will join Disguise and AbelCine to explore how real-time workflows are drawing productions to the Midwest. This will be followed by an hour of networking in West Hall Theatre 2 from 5pm. Learn more here.

How Cleveland Institute of Art’s Interactive Media Lab is Shaping Tomorrow’s Creatives with Future-Forward Tech

Location: N2427, B&H Booth

Date: Monday, April 7, 11:30-12PM PT (30m session)

Discover how CIA, together with Disguise Services and B&H, built a cutting-edge Interactive Media Lab, integrating LED volume technology to transform creative education. Learn more here.

Next Generation Tools for Broadcast and Media 

Location: N2427, B&H Booth
Date: Tuesday, April 8 |  11:30-12PM PT

Learn how XR and the newest broadcast tools are transforming storytelling and audience engagement in broadcast and media. Add to Calendar.

Hidden Depths: Disguise’s Integration of Depth and Volumetric Capture Workflows for Virtual Production

Location: W220-W221

Date: Tuesday, April 8 | 1.50pm – 2.10pm (30m session) 

At this talk, Disguise engineers will reveal how new volumetric capture techniques could soon cut costs and save resources by reducing reshoots, simplifying pre-production, and more. Learn more here.

Book a meeting with Disguise at NAB 2025