Phoenix Satellite TV and YISHUCE leverage Disguise to expand xR studio in Beijing

Due to continued advancements in the television and film industry, China’s Phoenix Satellite TV needed to create a new studio capable of delivering high-quality extended reality (xR). For this they turned to experts in the field YISHUCE. The two worked together to build a 600-square-meter professional space at the Phoenix Center in Beijing. The end result is a gamechanger for virtual production in Beijing, powered by Disguise’s world-leading technology.

The studio provides Phoenix and other practicing companies in the industry with new methods and options for delivering high-quality content to their audience.

"We have been working in virtual production since 2021 and have found that Disguise excels in stability, ease of operation and rendering integration effects," says William Tao, CEO of YISHUCE

Having initially used Disguise products to deliver live xR technology at the 14th China Conference Industry Congress, Tao’s team were excited to use it to power the studio, one of their most ambitious builds yet.

As well as incorporating a VX 4 media server and two RX II render engines into the new studio, YISHUCE added a further media server and render engine into the onsite teaching facility. These added learning opportunities will be vital for those looking to become experts in xR, with Tao claiming that the new studio “lays the foundation for long-term cooperation between YISHUCE and Disguise”.

The studio is an embodiment of this partnership, with Disguise tech sitting at the core of the operation. ShowHo Technology’s LED screens create the dramatic backdrop that rendered images appear on, and both the Mo-Sys Star Tracker and Gension mechanical tracking system ensure that operations run smoothly. All this is controlled through Disguise’s intuitive workflow, creating a studio that is simple to operate.

“During the initial establishment of the studio, Disguise’s technical personnel visited multiple times to perform equipment integration and provide us with support to ensure everything worked smoothly,” says Tao.

The end result is a studio that will equip Phoenix Satellite TV's Beijing Program Production Center with more advanced options, and both parties will use this studio as a foundation for technical cooperation to explore additional innovative collaboration opportunities in the near future.