How we turned LA’s SoFi Stadium into a virtual ocean

Explore how AR technology transformed LA's SoFi Stadium into a virtual ocean for Princess Cruise’s brand activation, making waves in the worlds of sports and brand engagement.

This activation not only showcased the largest graphics control system ever seen at a sporting event but also marked a milestone in live entertainment, seamlessly integrating Snap’s AR visuals onto SoFi Stadium’s 70,000 square-foot Infinity Screen — the first 4K end-to-end video board in sports.

Together we will explore this innovative collaboration between Snap Inc, Disguise, the LA Rams, and Princess Cruises, brought to life by the creative vision of Meptik. 

Attendees can expect to learn:

• The strategic use of AR to enhance live sports, offering fans a unique, immersive experience.
• The technical integration of AR with live event production and how to synchronise digital content with physical spaces.
• How cutting-edge technology and creative storytelling are shaping new paradigms for fan interaction and brand experiences in stadiums.