A whole new world: how cross-reality experiences are broadening horizons for brands

From mesmerising, million-pixel artist exhibitions in 4K at London’s Lightroom, to a chance to see wildlife upclose without any animal captivaty at the BBC Earth experience, as well as surrounding visitor’s in a Sex and the City wardrobe for the Carries Closet campaign celebrating the show’s 25th anniversary - the ability to amaze and delight people has only gotten more powerful.

This session explores the cutting-edge of creativity and technology and how the two are combining to help brands deliver experiences that stand out.

If you are a marketer, creative, or technologist eager to explore the future of interactive campaigns and experiences, hear from creative and technical specialists at Framestore, Squint Opera and Future Deluxe about:

• The art of immersive storytelling: Learn how to craft compelling narratives that seamlessly integrate digital and physical elements, engaging audiences in a deeply personal way.
• The cutting-edge technologies that make immersive experiences possible, from augmented reality to the metaverse.
• Strategies for creating experiences that not only captivate but also inspire sharing and discussion, turning participants into advocates for your brand.