Disguise Empowers Visionary Project for Jaguar’s Mission X
In just one week, Studio X Beyond conceptualised, shot, and created a high-concept piece for Jaguar’s "Mission X" project, powered by Disguise. This visionary production served as a showcase of innovation, highlighting how virtual production can transform the creative process and open new possibilities for storytelling.
Pioneering creativity and efficiency
The Mission X project pushed the boundaries of creativity while maximising efficiency. The creative brief envisioned a high-end production to showcase the versatility of Disguise’s system, proving its capability to produce polished, engaging content under significant time constraints. By leveraging an end-to-end virtual production workflow, the team crafted a luxury brand piece that aligns with Jaguar's sophisticated identity, without compromising on quality.
A standout project
This production stands out for its ambitious scope and the exceptional results achieved in a limited timeframe. The Mission X team effectively harnessed the power of the Disguise system to produce a visually captivating piece, demonstrating the robustness and flexibility of the technology. The final result illustrated how innovative tools can empower creative teams to achieve more with fewer resources, redefining the production process.
Overcoming technical challenges with innovation
One of the key challenges faced by the team was creating a background that matched the creative vision and delivering it on the AOTO RM2.3 LED volume within a tight 7-day timeframe. Leveraging the flexibility of RenderStream and Disguise in playback, the team utilised looping video to create the desired effects. The ease of integrating background media into Renderstream and the Disguise system enabled seamless playback at the required frames per second (fps) and 4K resolution, with true colour representation on the LED volume.
Streamlined workflows for maximum impact
Employing a 100% Virtual Production workflow proved to be an ideal choice for the project, serving as a proof of concept that a high-end commercial, especially for a luxury brand like Jaguar, could be produced quickly and efficiently without sacrificing quality. The virtual production approach offered several benefits to those working on set, including ease of setup and a shortened setup timeframe, allowing the team to complete the entire shoot in just one day.
Disguise was vital in helping us explore new creative possibilities and deliver a high-quality result within the constraints of the project. This experience demonstrated how technology can balance creativity with practicality, enabling us to meet the highest standards
Co-Founder & CEO of Studio X Beyond
