Confronted with the continuing restrictions imposed by the pandemic, Italy-based NABA, Nuova Accademia di Belle Arti - the international academy of arts and design - needed an innovative way to virtually present its young designers’ collections for the February 2021 edition of Rome Fashion Week.
The challenge
“The main goal of this project was to think outside the box and create a fashion show without a real catwalk,” says Matteo Zaniboni, Technical Manager and xR Specialist with On Air Studio. “At the beginning that was a limitation, but in the end it turned out to be an advantage due to the possibility of constantly changing the environments and making them more relevant to each collection of clothes.”
50
models, staff, students and faculty involved in the project
40,000
views of the all Rome Fashion Week shows on its digital platform during the event
14,000
Facebook and Instagram impressions of all the Rome Fashion Week shows during the event
17,000
impressions via NABA social media
The solution
Different types of Unreal Engine environments were tested in pre-production to see which worked best to ensure smooth shooting on the xR stage. Experimentation by highly-trained On Air technicians and 3D artist Andrea Zucchetti from EDI Effetti Digitali Italiani, who modified amazing backgrounds in real-time, allowed the project to realise the potential of the Disguise xR workflow. Once the scenarios were finalised, a day was devoted to programming on site to set up all the scenes for two days of shooting.
Every virtual studio must have Disguise xR. Disguise’s reputation for having the most complete and reliable system for live and virtual shows makes it easy for clients to trust you and for you to guide them through production.
Technical Manager and xR Specialist with On Air Studio